"How to Get Your Message Across in Tough
Times"
"The biggest mistake any organization can make is to cut its marketing efforts when times get tough. It happens all the time and it's a direct path to failure, especially if your competition knows that people won't buy, do or give if you don't ask," says John Cullen, IWPA's April 20 guest speaker.
John Cullen is an independent public relations consultant who has helped clients build and maintain reputations, ease change, inform and educate, prevent disorder, sell products and ideas, retain and attract employees, slow rumors and promote truth.
Before forming his own practice, John was a partner at Janet Diederichs & Associates and vice president at Ketchum Public Relations. A retired Army office, John was the national spokesperson, public affairs officer and advertising media director for U.S. Army recruiting. In his Army career, he commanded hundreds of soldiers and was decorated for valor as an infantry officer in Vietnam.
John holds an M.S. from The George Washington University and a B.S. from the United States Military Academy at West Point. He is a member of the board of Family Care of Illinois.