From the President's Desk: Keeping Psyched After Success
by Marion Gold, IWPA President

Whether it's sports or business, the only trick harder than winning is winning again. Getting that next writing assignment, winning new clients, or starting that next book or article. When we win, we are on top of the world. But within a few weeks, sometimes days, the glow of success wears thin and creative energy mysteriously flattens. This is especially true for freelancers and other self-employed communicators who don't have the energy of a "team" behind them!

Membership in IWPA and our creative panels and programs are great sources of energy and support! In addition, here are four more tips to avoid getting sideswiped by lethargy and competitors' counterattacks as we juggle providing superior service for the contract just won or the article just assigned--while at the same time lining up new business or the next assignment.

Breaking New Ground
Even when we're on top of the world, there's room for improvement--so work on specific skills. In all communications arenas, this may mean expanding our marketplace or sharpening client follow-up. The key is to focus on a new goal--a new idea or concept. Networking during IWPA meetings can provide lots of new ideas and opportunities.

Make A Change
When we're winners, it's hard to avoid feeling that success will repeat itself if we just keep doing what we are doing. Constancy is fine when it means providing consistently good service to client or employers. But competitors are watching every move and they will copy your methods or run around you--new tricks and techniques, spectacular new ideas, new technologies and enhanced services, need to be tried.

Reward the Unrewarded
Are you part of a writing team or working within any team effort? It's no secret that some folks get most of the recognition. And it can cause quiet resentment.

• Make it clear that success could not have happened without full support--and be explicit. Give examples of how each team member contributed to the success.
• It is essential that the atmosphere stay cooperative.
• The recognition factor also goes for our families and friends who have supported us in our efforts as well!

Transfer the Burden
It's a given that sacrifices are made in the pursuit of new business and success. Ballplayers play hurt, and salespersons, writers, editors, and managers work late, often eat poorly and deny themselves time with their families and friends (that goes double for the self-employed!). But there is a limit to anyone's stamina and spirit.

• Whenever possible, transfer some of the major burdens to other members of the team so current players get a little breather.
• For the self-employed, remember that families and friends also need a little respite from the action in addition to appreciation.
• And don't forget to take some time for yourself as well. A long soak in a tub filled with fragrance. . .a fresh flower on your vanity. . .a trip to an art museum. . .whatever will put a smile on your face and joy in your heart.

The November IWPA Book Fair is a great way to relax, have fun, network--and enjoy an exciting program!

Back to Nov. 2001 Issue | Back to Pen Points