The Good, the Bad, and the Insipid
EasyCom president offers tips for creating a Web site that wows
By Lynn G. Coleman|
From its humble beginnings as "electronic footnotes," the World Wide Web is now "attracting all the media to itself," according Ron Solberg, president of EasyCom Inc. in Downers Grove, Ill., the featured speaker at the IWPAs Sept. 19 meeting, "Communications Issues for the Internet-Savvy Professional."
Music, TV, books, magazines, newspapers, and telephony all are converging on the Internet, he said, but all Web sites arent created equal. Poor sites are stagnant and read like the companys annual report. Good sites engage and fascinate visitors so theyll be sure to return for more. The best Web sites use (1) hyperlinks, (2) multimedia components, (3) interactive features, (4) pull marketing strategies, and (5) video.
Solberg advises anyone seeking to become Internet-savvy to start with the search engines. Some of the most well-known sitesYahoo, Webcrawler, Lycos, and Alta Vistaare not necessarily the best. To hit multiple search sites at once, check out Mamma (www.mamma.com), Dog Pile (www.dogpile.com), Ask Jeeves (www.askjeeves.com), and Internet Sleuth (www.isleuth.com).
Yahoo has an electronic clipping service that everyone in the media can appreciate, Solberg says. First type in http://search.main.yahoo.com/search/news?p=, and then insert the topic you want to find after the equal sign. If you bookmark the results, it will update itself for the next visit.
Before designing your own Web site, it helps to see examples of good ones. Through its Point Review site (http://point.lycos.com/categories), Lycos rates sites based on presentation, experience, and content criteria. Finally, once youve designed the perfect site, you might want to visit The Postmaster (www.netcreations.com/postmaster), a service that distributes linking information about your new site to several hundred search and directory sites for a fee.
The Internet is "the future of communications," says Solberg. "We should use it, not abuse it."
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